Key elements of an effective effort to stop the illicit tobacco trade include:
Use of research and intelligence to better understand the problem and its drivers;
A policy framework that regulates the legal supply chain and severely penalizes those involved in illicit trade;
Significant human and financial resources devoted to enforcement to ensure that laws are properly enforced and criminals are brought to justice;
A tracking and tracing system based on open standards that can be used by all relevant stakeholders in the supply chain across different technological platforms, geographies and industries to prevent product diversion;
Strict control of the supply chain to avoid product diversion from one country to another; and
Education campaigns that raise public awareness of the problem and its impact on society.